{"product_id":"9781637747704","title":"Strategic Business Influencer: Building a Brand with a Small Budget","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBudde, Paige Velasquez\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMatt Holt Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11\/25\/2025\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eDon’t just follow trends—become someone who shapes them. This essential guide offers a six-step approach to brand building and provides the tools for any leader to compete with giants, even with a small budget.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eStrategic Business Influencers may not be as famous as mainstream celebrities, but they are converting the intangible benefits of influence into significant impact on their revenue and profits. In an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners.\u003cbr\u003e \u003cbr\u003eZilker Media CEO Paige Velasquez Budde, a veteran marketer, entrepreneur, and speaker, walks leaders through her six-step process for aspiring Strategic Business Influencers, offering them a powerful, unified strategy to build big brands. Entrepreneurs, corporate leaders, and aspiring business owners alike will gain the tools to transform their professional image, discovering how to:\u003cbr\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eReinvent their brand \u003c\/b\u003eby creating a compelling “Influence ID” and evaluating their current market image to ensure they stand out\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEnhance their relationship management \u003c\/b\u003eby developing high-touch relationships with customers and stakeholders to convert them into loyal advocates\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLeverage today’s digital tools \u003c\/b\u003eby mastering the art of generating buzz through PR and content creation using the many free or low-cost tools now available\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eDrawing on case studies from diverse industries—from regional banking to subfloor manufacturing, women’s undergarments to tech software development—\u003ci\u003eThe Strategic Business Influencer\u003c\/i\u003e will help you build undeniable leverage for a brand, no matter the industry.","brand":"Matt Holt Books","offers":[{"title":"Default Title","offer_id":46549623013631,"sku":"9781637747704","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_a4ad8068-d246-40d2-bc4d-67490e9cb140.jpg?v=1773242015","url":"https:\/\/massivebookshop.com\/products\/9781637747704","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}