{"product_id":"9781637744383","title":"Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBergauer, Aubrey\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBenBella Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/6\/2024\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eFeatured on Publishers Weekly 2024 Announcement Issue\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003eTEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIn the US alone, the arts are a $763 \u003ci\u003ebillion \u003c\/i\u003esector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first.\u003cbr\u003e \u003cbr\u003eRunning your arts organization like a \u003ci\u003ebusiness\u003c\/i\u003e is your path forward to:\u003cbr\u003e \u003cbr\u003e \u003cli\u003e Grow audiences and keep them coming back again\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e\u003cli\u003e Make our organizations more inclusive\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e\u003cli\u003e Get younger attendees in the seats and on the donor rolls\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e\u003cli\u003e Generate millions more dollars in revenue\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e\u003cli\u003e Continue to create the art we love—\u003ci\u003ewithout\u003c\/i\u003e the stress of figuring out how to afford it\u003cbr\u003e \u003cbr\u003eJust because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.\u003cbr\u003e \u003cbr\u003eThe for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. \u003ci\u003eRun It Like a Business\u003c\/i\u003e provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.\u003c\/li\u003e","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":48634390249727,"sku":"9781637744383","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781637744383_s600x595.jpg?v=1780678048","url":"https:\/\/massivebookshop.com\/products\/9781637744383","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}