{"product_id":"9781633438422","title":"Tech Startup Toolkit:   How to launch strong and exit big","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eRosenberg, Jothy\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eManning\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8\/20\/2024\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eEssential advice for anyone aspiring to start up a technology company, based on decades of business experience.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e, you’ll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he’s learned from an entrepreneurial career that’s seen both $100 million sales, dramatic failures, and everything in between.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTech Startup Toolkit\u003c\/i\u003e gives you concrete, actionable advice on how to:\u003cul\u003e\n\u003cli\u003eSucceed as a first-time CEO\u003c\/li\u003e\n\u003cli\u003ePitch and raise money from various types of investors\u003c\/li\u003e\n\u003cli\u003eDevelop a go-to-market strategy\u003c\/li\u003e\n\u003cli\u003eCreate a strong positive culture\u003c\/li\u003e\n\u003cli\u003eUnderstand what makes a VC tick\u003c\/li\u003e\n\u003cli\u003eWrite an elevator pitch\u003c\/li\u003e\n\u003cli\u003eUnderstand investment deal terms\u003c\/li\u003e\n\u003cli\u003eHone and align teams\u003c\/li\u003e\n\u003cli\u003eEffectively downsize or wind down a company\u003c\/li\u003e\n\u003cli\u003ePosition a company to be acquired\u003c\/li\u003e\n\u003c\/ul\u003eIn \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who’s ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.\u003cbr\u003e\u003cbr\u003eForeword by Vivjan Myrto.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the technology\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy do eight out of ten tech startups fail? Is it inevitable? In \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTech Startup Toolkit\u003c\/i\u003e covers everything a new founder needs to ensure a great idea can become a stable tech company that’s ripe for acquisition. In 31 short anecdotes from Jothy’s extensive experience, you’ll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you’ll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat's inside\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eSucceed as a first-time CEO\u003c\/li\u003e\n\u003cli\u003eCreate a strong positive culture\u003c\/li\u003e\n\u003cli\u003eUnderstand what makes a VC tick\u003c\/li\u003e\n\u003cli\u003ePosition a company to be acquired\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eAbout the reader\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJothy Rosenberg\u003c\/b\u003e has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland’s developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePART 1\u003cbr\u003e1 Scratching the startup itch: How I became an incorrigible entrepreneur\u003cbr\u003e2 What makes you think you are CEO material?\u003cbr\u003e3 A venture-backed turnaround: A dangerous place to be\u003cbr\u003e4 The founding team. Who’s in and who’s not?\u003cbr\u003ePART 2\u003cbr\u003e5 Friends and family, angels, venture capital, or strategic?\u003cbr\u003e6 Angels: Your bridge financing solution\u003cbr\u003e7 The art of pitching to institutional investors\u003cbr\u003e8 Investors aren’t your friends\u003cbr\u003e9 Understand the VC business model. Raise money faster\u003cbr\u003e10 Seed: The first priced round\u003cbr\u003e11 Term sheets: An institutional investor wants to invest in you\u003cbr\u003e12 Due Diligence: An exam you must pass\u003cbr\u003ePART 3\u003cbr\u003e13 Your business model. The beating heart of your business\u003cbr\u003e14 Getting to a minimum viable product with lighthouse customers\u003cbr\u003e15 Product-Market Fit. Making sure the dogs will eat your dog food\u003cbr\u003e16 Go-to-Market: How to make your business viable and grow\u003cbr\u003e17 A formal business plan in ten steps\u003cbr\u003e18 Burn rate and runway—or where is the edge of that cliff?\u003cbr\u003e19 Achieving cash-flow positive: A startup’s Holy Grail\u003cbr\u003e20 Your startup’s valuation: Up, up, up (hopefully)\u003cbr\u003ePART 4\u003cbr\u003e21 Hire slowly—and correctly\u003cbr\u003e22 Beyond foosball: Crafting a positive culture that retains your team\u003cbr\u003e23 Does a startup need both a CEO and COO?\u003cbr\u003e24 Marketing: Too often a startup’s afterthought\u003cbr\u003e25 The right character for sales leader—and when to hire them\u003cbr\u003ePART 5\u003cbr\u003e26 Startup boards: The good, (and how to prevent) the bad, and the ugly\u003cbr\u003e27 Board observers: Observe only please\u003cbr\u003e28 Investor communications. They needn’t be cod liver oil\u003cbr\u003e29 Heaven forbid if you must downsize\u003cbr\u003e30 Heaven forbid if you must wind it up\u003cbr\u003e31 Acquisition: Your financial dream come true\u003cbr\u003eAppendix","brand":"Manning","offers":[{"title":"Default Title","offer_id":48176677814527,"sku":"9781633438422","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_ae8c4346-c651-4bb9-a34f-35a74f1bbd92.jpg?v=1771351259","url":"https:\/\/massivebookshop.com\/products\/9781633438422","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}