{"product_id":"9781617296529","title":"Fighting Churn with Data: The science and strategy of customer retention","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eGold, Carl S.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eManning\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12\/22\/2020\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In \u003ci\u003eFighting Churn with Data\u003c\/i\u003e you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSummary\u003c\/b\u003e\u003cbr\u003eThe beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In \u003ci\u003eFighting Churn with Data\u003c\/i\u003e you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the technology\u003c\/b\u003e\u003cbr\u003eKeeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the book\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFighting Churn with Data\u003c\/i\u003e teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention.\u003cbr\u003e\u003cbr\u003eWhat's inside\u003cbr\u003e\u003cbr\u003eCalculating churn metrics\u003cbr\u003eIdentifying user behavior that predicts churn\u003cbr\u003eUsing churn reduction tactics with customer segmentation\u003cbr\u003eApplying churn analysis techniques to other business areas\u003cbr\u003eUsing AI for accurate churn forecasting\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the reader\u003c\/b\u003e\u003cbr\u003eFor readers with basic data analysis skills, including Python and SQL.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCarl Gold\u003c\/b\u003e (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePART 1 - BUILDING YOUR ARSENAL\u003cbr\u003e\u003cbr\u003e1 The world of churn\u003cbr\u003e\u003cbr\u003e2 Measuring churn\u003cbr\u003e\u003cbr\u003e3 Measuring customers\u003cbr\u003e\u003cbr\u003e4 Observing renewal and churn\u003cbr\u003e\u003cbr\u003ePART 2 - WAGING THE WAR\u003cbr\u003e\u003cbr\u003e5 Understanding churn and behavior with metrics\u003cbr\u003e\u003cbr\u003e6 Relationships between customer behaviors\u003cbr\u003e\u003cbr\u003e7 Segmenting customers with advanced metrics\u003cbr\u003e\u003cbr\u003ePART 3 - SPECIAL WEAPONS AND TACTICS\u003cbr\u003e\u003cbr\u003e8 Forecasting churn\u003cbr\u003e\u003cbr\u003e9 Forecast accuracy and machine learning\u003cbr\u003e\u003cbr\u003e10 Churn demographics and firmographics\u003cbr\u003e\u003cbr\u003e11 Leading the fight against churn","brand":"Manning","offers":[{"title":"Default Title","offer_id":42973609427199,"sku":"9781617296529","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_2c236f23-3ad6-4fdc-9b0e-9bf57b2b4689.jpg?v=1771351914","url":"https:\/\/massivebookshop.com\/products\/9781617296529","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}