{"product_id":"9781617295836","title":"Machine Learning for Business: Using Amazon SageMaker and Jupyter","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eDoug Hudgeon; Richard Nichol\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eManning\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1\/14\/2020\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eSummary\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e \u003cli\u003eImagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen\u003c\/li\u003e \u003cli\u003eThink about the benefits of forecasting tedious business processes and back-office tasks\u003c\/li\u003e \u003cli\u003eEnvision quickly gauging customer sentiment from social media content (even large volumes of it).\u003c\/li\u003e \u003cli\u003eConsider the competitive advantage of making decisions when you know the most likely future events\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eMachine learning can deliver these and other advantages to your business, and it’s never been easier to get started!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the technology\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMachine learning can deliver huge benefits for everyday business tasks. With some guidance, you can get those big wins yourself without complex math or highly paid consultants! If you can crunch numbers in Excel, you can use modern ML services to efficiently direct marketing dollars, identify and keep your best customers, and optimize back office processes. This book shows you how.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMachine Learning for Business\u003c\/i\u003e teaches business-oriented machine learning techniques you can do yourself. Concentrating on practical topics like customer retention, forecasting, and back office processes, you’ll work through six projects that help you form an ML-for-business mindset. To guarantee your success, you’ll use the Amazon SageMaker ML service, which makes it a snap to turn your questions into results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat's inside\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e \u003cli\u003eIdentifying tasks suited to machine learning\u003c\/li\u003e \u003cli\u003eAutomating back office processes\u003c\/li\u003e \u003cli\u003eUsing open source and cloud-based tools\u003c\/li\u003e \u003cli\u003eRelevant case studies\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eAbout the reader\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor technically inclined business professionals or business application developers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDoug Hudgeon\u003c\/b\u003e and \u003cb\u003eRichard Nichol\u003c\/b\u003e specialize in maximizing the value of business data through AI and machine learning for companies of any size.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePART 1 \u003ci\u003eMACHINE LEARNING FOR BUSINESS\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e1 ¦ How machine learning applies to your business\u003cbr\u003e\u003cbr\u003ePART 2 SIX SCENARIOS: \u003ci\u003eMACHINE LEARNING FOR BUSINESS\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e2 ¦ Should you send a purchase order to a technical approver?\u003cbr\u003e\u003cbr\u003e3 ¦ Should you call a customer because they are at risk of churning?\u003cbr\u003e\u003cbr\u003e4 ¦ Should an incident be escalated to your support team?\u003cbr\u003e\u003cbr\u003e5 ¦ Should you question an invoice sent by a supplier?\u003cbr\u003e\u003cbr\u003e6 ¦ Forecasting your company’s monthly power usage\u003cbr\u003e\u003cbr\u003e7 ¦ Improving your company’s monthly power usage forecast\u003cbr\u003e\u003cbr\u003ePART 3 MOVING MACHINE LEARNING INTO PRODUCTION\u003cbr\u003e\u003cbr\u003e8 ¦ Serving predictions over the web\u003cbr\u003e\u003cbr\u003e9 ¦ Case studies","brand":"Manning","offers":[{"title":"Default Title","offer_id":48176686694655,"sku":"9781617295836","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_5e99d1da-d3be-4fe5-b7e8-8506598d9b51.jpg?v=1771351948","url":"https:\/\/massivebookshop.com\/products\/9781617295836","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}