{"product_id":"9781613084991","title":"Fanocracy: Turning Fans into Customers and Customers into Fans","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eScott, David Meerman; Scott, Reiko\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEntrepreneur Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7\/14\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eFrom the author of \u003ci\u003eNew Rules of Marketing \u0026amp; PR\u003c\/i\u003e, a bold guide to converting customer passion into marketing power.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHow do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.\u003cbr\u003e\u003cbr\u003eIn the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:\u003cbr\u003e\u003cul\u003e \u003cli\u003eMeUndies, the subscription company that’s revolutionizing underwear\u003c\/li\u003e \u003cli\u003eHeadCount, the nonprofit that registers voters at music concerts\u003c\/li\u003e \u003cli\u003eGrain Surfboards, the board-building studio that willingly reveals its trade secrets with customers\u003c\/li\u003e \u003cli\u003eHagerty, the classic-car insurance provider with over 600,000 premier club members\u003c\/li\u003e \u003cli\u003eHubSpot, the software company that draws 25,000 attendees to its annual conference\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eFor anyone who seeks to harness the force of fandom to revolutionize his or her business, \u003ci\u003eFanocracy\u003c\/i\u003e shows the way.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":48392075477247,"sku":"9781613084991","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781613084991_s600x595.jpg?v=1779980173","url":"https:\/\/massivebookshop.com\/products\/9781613084991","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}