{"product_id":"9781613084977","title":"The Fandom Playbook: How to Create Passionate Fans in a World of Online Chaos","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eScott, David Meerman\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEntrepreneur Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/27\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eNINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DO\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom the author of \u003ci\u003eFanocracy\u003c\/i\u003e: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.\u003cbr\u003e\u003cbr\u003eAs AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you’re building. \u003ci\u003eThe Fandom Playbook\u003c\/i\u003e delivers proven strategies to create exactly that.\u003cbr\u003e\u003cbr\u003eBehind each play are examples of entrepreneurs, nonprofit leaders, and business owners who built genuine fan communities and show exactly how they did it. Find the plays that fit your situation, commit to them for ninety days, and watch your customers become advocates.\u003cbr\u003e\u003cbr\u003eYou will learn how to:\u003cbr\u003e\u003cul\u003e \u003cli\u003eShare your genuine passions—even the ones that have nothing to do with what you sell—and attract customers who share them\u003c\/li\u003e \u003cli\u003eGive away your most valuable knowledge and watch loyalty follow\u003c\/li\u003e \u003cli\u003eTurn your happiest customers into your most credible source of new business\u003c\/li\u003e \u003cli\u003eBring people together in person and let the neuroscience of proximity do the rest\u003c\/li\u003e \u003cli\u003eBuild fandom from the inside out, starting with your own team\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eSolo founder or seasoned executive, scrappy nonprofit or growing brand—\u003ci\u003eThe Fandom Playbook\u003c\/i\u003e gives you a clear, human-first path forward. Your fans are waiting.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":48600312381695,"sku":"9781613084977","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781613084977_s600x595.jpg?v=1780074291","url":"https:\/\/massivebookshop.com\/products\/9781613084977","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}