{"product_id":"9781592408795","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMcRaney, David\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAvery\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8\/5\/2014\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. \u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eA mix of popular psychology and trivia, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane.\u003cbr\u003e \u003cbr\u003eExpanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEnclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)\u003c\/li\u003e\n\u003cli\u003eThe Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)\u003c\/li\u003e\n\u003c\/ul\u003eMcRaney also reveals the true price of happiness, and how to avoid falling for our own lies. ","brand":"Avery","offers":[{"title":"Default Title","offer_id":43351993286911,"sku":"9781592408795","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781592408795_s600x595.jpg?v=1775584477","url":"https:\/\/massivebookshop.com\/products\/9781592408795","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}