{"product_id":"9781592405800","title":"Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMurray, David Kord\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAvery\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/5\/2010\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-\"borrowing\". \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In \u003ci\u003eBorrowing Brilliance\u003c\/i\u003e he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: \u003cbr\u003e\u003cbr\u003e ?Defining-Define the problem you're trying to solve. \u003cbr\u003e\u003cbr\u003e ?Borrowing-Borrow ideas from places with a similar problem. \u003cbr\u003e\u003cbr\u003e ?Combining-Connect and combine these borrowed ideas. \u003cbr\u003e\u003cbr\u003e ?Incubating-Allow the combinations to incubate into a solution. \u003cbr\u003e\u003cbr\u003e ?Judging-Identify the strength and weakness of the solution. \u003cbr\u003e\u003cbr\u003e ?Enhancing-Eliminate weak points while enhancing strong ones. \u003cbr\u003e\u003cbr\u003e Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.","brand":"Avery","offers":[{"title":"Default Title","offer_id":42966113616127,"sku":"9781592405800","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781592405800_s600x595.jpg?v=1777307785","url":"https:\/\/massivebookshop.com\/products\/9781592405800","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}