{"product_id":"9781578268245","title":"The Influencer Code: How to Unlock the Power of Influencer Marketing","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eRussell, Amanda; Itzler, Jesse\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHatherleigh Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/13\/2020\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003ci\u003eThe Influencer Code\u003c\/i\u003e is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves \"influencers\": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.\u003cbr\u003e\u003cbr\u003eYet despite \"influencer marketing\" fast becoming one of the biggest buzz terms of the decade,  it couldn't be more misunderstood.\u003cbr\u003e\u003cbr\u003eWritten by an accomplished entrepreneur, professor, and award-winning YouTube star, \u003ci\u003e\u003cb\u003eThe Influencer Code\u003c\/b\u003e\u003c\/i\u003e breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThe Influencer Code \u003c\/b\u003e\u003c\/i\u003esimplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.\u003cbr\u003e\u003cbr\u003eThe future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, \u003ci\u003e\u003cb\u003eThe Influencer Code\u003c\/b\u003e\u003c\/i\u003e is your shortcut to making that future a reality.","brand":"Hatherleigh Press","offers":[{"title":"Default Title","offer_id":44220209823999,"sku":"9781578268245","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781578268245_s600x595.jpg?v=1775597572","url":"https:\/\/massivebookshop.com\/products\/9781578268245","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}