{"product_id":"9781576752272","title":"Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003evon Oech, Roger\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBerrett-Koehler Publishers\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/2\/2002\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eOpen your mind with the creative enigmas of Heraclitus. These innovation strategies--from \"You Can't Step in the Same River Twice\" to \"Dogs Bark at What They Don't Understand\"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.\u003cbr\u003e\u003cbr\u003e Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including \"Appreciate Turbulence,\" \"Practice Forgetting,\" \"Ask a Fool,\" \"See the Obvious,\" \"Connect the Unconnected,\" \"Find a Pattern,\" \"Use What's Not There,\" and \"Reverse Assumptions.\"\u003cbr\u003e\u003cbr\u003e Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, \u003ci\u003eExpect the Unexpected or You Won't Find It\u003c\/i\u003e offers a welcome jolt to the imagination!","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":43353412370687,"sku":"9781576752272","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781576752272_s600x595.jpg?v=1775594750","url":"https:\/\/massivebookshop.com\/products\/9781576752272","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}