{"product_id":"9781523002078","title":"The New Art of Ideas: Unlock Your Creative Potential","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eLanda, Robin; Taylor, Holly; Latarro, Lorin\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBerrett-Koehler Publishers\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11\/8\/2022\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eIn a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMost professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.\u003cbr\u003e \u003cbr\u003eA \u003ci\u003egreat \u003c\/i\u003eidea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eThe New Art of Ideas\u003c\/i\u003e is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:\u003cbr\u003e \u003cbr\u003e\u003cli\u003e\n\u003ci\u003eGoal\u003c\/i\u003e—Your vision for the end\u003c\/li\u003e\u003cli\u003e\n\u003ci\u003eGap\u003c\/i\u003e—The underdeveloped area that your idea fills\u003c\/li\u003e\u003cli\u003e\n\u003ci\u003eGain\u003c\/i\u003e—The overall benefits of your goal\u003c\/li\u003e \u003cbr\u003eWith explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":43353386516735,"sku":"9781523002078","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781523002078_s600x595.jpg?v=1775599518","url":"https:\/\/massivebookshop.com\/products\/9781523002078","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}