{"product_id":"9781493086719","title":"The Rise of Major League Soccer: Building a Global Giant","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBurton, Rick; O'Reilly, Norm; Garber, Don; Abbott, Mark\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLyons Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5\/6\/2025\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eDiscover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMajor League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game’s GOAT, Lionel Messi, could make MLS one of the world’s biggest leagues and one, within the next five years, capable of keeping credible company with European leagues such as La Liga, Serie A, Ligue 1, and Bundesliga. \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Rise of Major League Soccer: Building a Global Giant\u003c\/i\u003e, experienced sports business experts Rick Burton and Norm O’Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS’s journey to becoming a global powerhouse.","brand":"Lyons Press","offers":[{"title":"Default Title","offer_id":47290997506303,"sku":"9781493086719","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781493086719_p0_v2_s600x595.jpg?v=1761756101","url":"https:\/\/massivebookshop.com\/products\/9781493086719","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}