{"product_id":"9781476725598","title":"Make It Your Business: The Definitive Guide to Launching and Succeeding in Your Own Business","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSchiffman, Stephan\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAtria Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/29\/2012\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\"The only goal you cannot achieve is the one you have not yet recognized.\"\u003c\/b\u003e \u003cbr\u003e More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur. \u003cbr\u003e Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical \"threshold experiences\" all entrepreneurs must cross to be successful. \u003cbr\u003e \u003cb\u003eSTARTING OUT -- the most important early issues and key questions:\u003c\/b\u003e \u003cul type=\"DISC\"\u003e \u003cli\u003eHow to know if you have what it takes to be your own boss \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow much capital you need to begin \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eThe pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eBRANCHING OUT -- making the most of your resources:\u003c\/b\u003e \u003cul type=\"DISC\"\u003e \u003cbr\u003e \u003cli\u003eWhy you are your own best asset \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to track progress -- and focus on goals \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to create your own niche in the marketplace \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to manage money, people, and time \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eFINDING OUT -- knowing your customers, and your marketplace:\u003c\/b\u003e \u003cbr\u003e \u003cul type=\"DISC\"\u003e \u003cli\u003eHow to sell -- even if you're a non-salesperson \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eThe advantages and disadvantages of direct marketing, advertising and publicity \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eUnderstanding the sales cycle and maximizing profit \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cb\u003eGROWING UP -- the keys to managed change and growth:\u003c\/b\u003e \u003cbr\u003e \u003cul type=\"DISC\"\u003e \u003cli\u003eWhy growth is costly, but worth it \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHow to change with your business \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eWhen to sell the business -- and for how much \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eStrategies for moving on -- and attacking the next challenge \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Whether you're just thinking about starting a business, or have already taken the plunge, \u003ci\u003eMake It Your Business\u003c\/i\u003e is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.","brand":"Atria Books","offers":[{"title":"Default Title","offer_id":43351906222335,"sku":"9781476725598","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_f0712912-b10e-4255-ad2e-7877e0368f42.jpg?v=1746932333","url":"https:\/\/massivebookshop.com\/products\/9781476725598","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}