{"product_id":"9781451659290","title":"Inside the Box: A Proven System of Creativity for Breakthrough Results","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBoyd, Drew; Goldenberg, Jacob\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimon \u0026amp; Schuster\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6\/10\/2014\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of \u003ci\u003eDrive\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. \u003ci\u003eInside the Box\u003c\/i\u003e demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking \u003ci\u003einside\u003c\/i\u003e the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, and other industry leaders.\u003ci\u003e Inside the Box \u003c\/i\u003eshows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.\u003cbr\u003e \u003cbr\u003eDozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of \u003ci\u003eInside the Box. \u003c\/i\u003eWith “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works!\u003cbr\u003e \u003cbr\u003e“Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of \u003ci\u003ePredictably Irrational\u003c\/i\u003e).","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":43405243875583,"sku":"9781451659290","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_29a2cd45-469f-4afc-8948-6f6be4f67716.jpg?v=1754935839","url":"https:\/\/massivebookshop.com\/products\/9781451659290","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}