{"product_id":"9781440308185","title":"Archetypes in Branding: A Toolkit for Creatives and Strategists","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHartwell, Margaret; Chen, Joshua C.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHOW Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/13\/2012\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSpiral\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eAn accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCombined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:\u003cbr\u003e \u003cbr\u003e- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers\u003cbr\u003e - Forge relationships with the myriad stakeholders that affect your business\u003cbr\u003e - Empower your team to access their creativity and innovate with integrity","brand":"HOW Books","offers":[{"title":"Default Title","offer_id":44428964593919,"sku":"9781440308185","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781440308185_s600x595.jpg?v=1781545170","url":"https:\/\/massivebookshop.com\/products\/9781440308185","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}