{"product_id":"9781400078721","title":"Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNewhouse, John\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVintage\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1\/8\/2008\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003eThe commercial airline industry is one of the most volatile, dog-eat-dog enterprises  in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as  the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same  complacency it once challenged, and Boeing regained its precarious place on top.  Now, after years of heated battle and mismanagement, both companies face the challenge  of serving burgeoning Asian markets and stiff competition from China and Japan. Combining  insider knowledge with vivid prose and insight, John Newhouse delivers a riveting  story of these two titans of the sky and their struggles to stay in the air.\u003c\/p\u003e","brand":"Vintage","offers":[{"title":"Default Title","offer_id":42914143109375,"sku":"9781400078721","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781400078721_s600x595.jpg?v=1775591142","url":"https:\/\/massivebookshop.com\/products\/9781400078721","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}