{"product_id":"9780857195890","title":"Advanced Brand Management -- 3rd Edition: Building and activating a powerful brand strategy","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eTemporal, Paul\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarriman House\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e02\/25\/2019\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003eBrands have never been more important than they are today.\u003cbr\u003e\u003cbr\u003eAs Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.\u003cbr\u003e\u003cbr\u003eBut what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? \u003ci\u003eAdvanced Brand Management\u003c\/i\u003e is the indispensable guide that provides all the answers.\u003cbr\u003e\u003cbr\u003ePaul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.\u003cbr\u003e\u003cbr\u003eIn this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.\u003cbr\u003e\u003cbr\u003eIf you want to make your own branding a success, you can't afford to be without \u003ci\u003eAdvanced Brand Management\u003c\/i\u003e.\u003c\/p\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":44230080135423,"sku":"9780857195890","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/getimage_8db015a3-c60e-48ba-980d-40b88c7c06f0.jpg?v=1692900958","url":"https:\/\/massivebookshop.com\/products\/9780857195890","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}