{"product_id":"9780771070044","title":"Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePhilp, Bruce\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEmblem Editions\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/7\/2012\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003eIn the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought \u003cb\u003eThe Black Swan\u003c\/b\u003e and \u003cb\u003eHow We Decide\u003c\/b\u003e, this book breaks down the myth of brands and puts the power back in consumers' hands.\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003eThe foundation of \u003cb\u003eConsumer Republic's\u003c\/b\u003e message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.\u003c\/p\u003e","brand":"Emblem Editions","offers":[{"title":"Default Title","offer_id":44215017177343,"sku":"9780771070044","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780771070044_s600x595.jpg?v=1782148412","url":"https:\/\/massivebookshop.com\/products\/9780771070044","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}