{"product_id":"9780743205498","title":"Corporate Imagination Plus","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBandrowski, James F.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFree Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/1\/2000\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003cb\u003eUnlock the power of creativity and innovation in strategic planning with Jim Bandrowski's transformative five-step process designed to elevate your organization at every level—perfect for readers of \u003ci\u003eYou’re the Boss\u003c\/i\u003e and \u003ci\u003eGrit.\u003c\/i\u003e\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis groundbreaking book was the first to explain how to incorporate creativity and innovation into strategic planning—and motivate your organization to execute new strategies enthusiastically. Pioneering and practical, this book uses hundreds of real-world examples to explain Jim Bandrowski’s five-step \u003ci\u003eCreative Planning Process\u003c\/i\u003e. These steps are proven to help a CEO create and implement a company-wide vision or assist division and department managers in setting strategic direction for their unit.\u003cbr\u003e \u003cbr\u003e Bandrowski shows readers how to innovate in every area of their organization—marketing, new product development, manufacturing, quality, human resources, finance, and customer service—at the corporate, division, department, and project levels. Interviews with corporate executives along with extensive research reveal the creative approaches their companies are using to win, including Apple Computer, Compaq Computer, Charles Schwab, Merck, Circus Circus, General Mills, McKesson Corporation, Gensler Associates, Dolby Laboratories, and many others.\u003cbr\u003e \u003cbr\u003e Thirty techniques for conceiving strategic breakthroughs are presented along with proven approaches to launching plans, monitoring their rollout, and assuring they are successfully put into action.\u003cbr\u003e \u003cbr\u003e Conventional strategic and operational planning do little to stimulate imagination. Bandrowski presents countless ways that executives and planning facilitators can blend rigorous strategic analysis with innovative thinking. Strategy development requires creativity.\u003cbr\u003e \u003cbr\u003e Learn how to:\u003cbr\u003e \u003cul\u003e \u003cli\u003eDevelop strategic insights that lead to breakthroughs.\u003c\/li\u003e \u003cli\u003eUnleash your creativity through expansive thinking.\u003c\/li\u003e \u003cli\u003eDeploy your child, adult, and parent mindsets to innovate.\u003c\/li\u003e \u003cli\u003eTransform wild ideas into feasible options and then successful strategies.\u003c\/li\u003e \u003cli\u003eBecome a shrewd strategic decision maker.\u003c\/li\u003e \u003cli\u003eFormulate crystal clear strategic and operational plans.\u003c\/li\u003e \u003cli\u003eLead and facilitate teams in achieving strategic innovations.\u003c\/li\u003e \u003cli\u003eBrand your products and services to insure they drive growth.\u003c\/li\u003e \u003cli\u003eReinvent operations to achieve quality breakthroughs and strategically reduce costs.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eThe book’s concluding section on Corporate Restructuring covers Creative Corporate Planning, Acquisition Bargains, Divesture Coups, and Corporate Turnaround Strategies. If you want to Out-Think and Out-Implement your competition, this book is for you.","brand":"Free Press","offers":[{"title":"Default Title","offer_id":42687786123519,"sku":"9780743205498","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780743205498_s600x595.jpg?v=1775747177","url":"https:\/\/massivebookshop.com\/products\/9780743205498","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}