{"product_id":"9780735243811","title":"Firebrand: A Tobacco Lawyer's Journey","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eKnelman, Joshua\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAllen Lane\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/6\/2022\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003cb\u003e\"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!\"\u003cbr\u003e\u003cb\u003e—Margaret Atwood, via Twitter\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003eMad Men\u003c\/i\u003e meets \u003ci\u003eBad Blood\u003c\/i\u003e in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity,   law, public policy, and big tobacco.\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldn’t even have been available as a mass market product...”\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIt’s the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn’t until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadly—yet completely legal. Over the next decade, he travels the world as he works as legal counsel to help successfully market cigarettes in dozens of countries.\u003cbr\u003e  \u003cbr\u003e \u003ci\u003eFirebrand\u003c\/i\u003e ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies—the target of increasingly intense anti-smoking campaigns and government regulations, including the 1964 Surgeon General’s Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement—continue to pivot and thrive in the 21st century, inhaling profits from their one billion smokers worldwide. \u003cbr\u003e  \u003cbr\u003e As \u003ci\u003eMad Men\u003c\/i\u003e did for the alcohol-fueled, oversexed, corrupt world of New York advertising, \u003ci\u003eFirebrand\u003c\/i\u003e does for the even more despised world of big tobacco, in an addictive, behind-the-scenes piece of storytelling. The lawyer’s work takes him from manufacturing factories to hocking “sticks” at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told with character-based drive and dry humour,\u003ci\u003e Firebrand\u003c\/i\u003e is a grand tour of the compelling paradoxes of globalization and corporate culture, shrink-wrapped in an engrossing narrative of a morally dubious yet completely legal enterprise.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cb\u003e“This is storytelling at its best. Wry observation, compelling narrative, fascinating characters, page-turning writing, and an age-old question driving it all...\u003ci\u003e”\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e—Joel Bakan, author of\u003c\/b\u003e \u003ci\u003e\u003cb\u003e\u003ci\u003eThe New Corporation: How ‘Good’ Corporations are Bad for Democracy\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/b\u003e","brand":"Allen Lane","offers":[{"title":"Default Title","offer_id":44216777277695,"sku":"9780735243811","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780735243811_s600x595.jpg?v=1775596174","url":"https:\/\/massivebookshop.com\/products\/9780735243811","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}