{"product_id":"9780671003449","title":"Big League, Big Time: The Birth Of The Arizona Diamonback, The Billion Daollar Business Of Sports","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSherman, Len\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGallery Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/1\/1999\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eOn March 31, 1998, more than 48,500 fans cheered the arrival of Major League Baseball's newest expansion team, the Arizona Diamondbacks. In the first book ever to chronicle the birth of a major-league baseball franchise from conception to Opening Day, \u003ci\u003eBig League, Big Time\u003c\/i\u003e takes you inside the Diamondbacks dugout -- and their corporate suite -- to examine the billion-dollar business of baseball and its enormous impact on our culture. \u003cbr\u003e While many prominent people went to bat for baseball in Phoenix, sports entrepreneur Jerry Colangelo, the Diamondbacks' managing general partner, swung for the fences and scored a league-envious, $355 million state-of-the-art baseball facility. \u003ci\u003eBig League, Big Time\u003c\/i\u003e discloses how Colangelo's revolutionary vision for the Diamondbacks affected all aspects of the club -- especially his choice of personnel, from Jay Bell and Andy Benes to former Yankees manager Buck Showalter, \"a young man with old-fashioned ideas.\" \u003cbr\u003e But even before they had drafted a player, the Diamondbacks front office was well aware that marketing \"The Show\" was the off-the-field game they couldn't afford to lose. Read the inside story of how they chose the team's name and colors, successfully maneuvered multimillion-dollar deals with a host of major sponsors, determinedly wooed the vast Mexican market, attracted such celebrity coinvestors as Billy Crystal and Lou Gosset, Jr., and became one of the five highest revenue-producing franchises before a single game was played. \u003cbr\u003e Complete with player profiles, an exclusive inside-the-war-room took at the expansion draft, and a dissection of the media's role in the global growth of the sports industry, \u003ci\u003eBig League, Big Time\u003c\/i\u003e is a rare glimpse into the politics, business, and promise of baseball -- a fascinating analysis of how one city cultivated a very special field of dreams.","brand":"Gallery Books","offers":[{"title":"Default Title","offer_id":44585929441535,"sku":"9780671003449","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780671003449_s600x595.jpg?v=1776100858","url":"https:\/\/massivebookshop.com\/products\/9780671003449","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}