{"product_id":"9780451497239","title":"Unleashing the Innovators: How Mature Companies Find New Life with Startups","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eStengel, Jim; Post, Tom\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCrown Currency\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/5\/2017\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eToday's established companies must find new ways to reignite their   entrepreneurial DNA and jumpstart revenues--or risk losing their way. By   working with startup companies, Jim Stengel, renowned consultant to Fortune   500 companies and the former global marketing officer for Procter \u0026amp;   Gamble, says that legacy companies can renew themselves: by acquiring new   technology and creating new business lines; relearning the need for speed;   sparking innovation; and learning from failures.    \u003c\/b\u003e  \u003cbr\u003e   \u003cbr\u003eAt P\u0026amp;G, Stengel saw the   importance of establishing partnerships with the startup world in order to   learn how to better innovate. Relying on extensive interviews with innovation   leaders at enterprise companies and startups, Stengel’s \u003ci\u003eUnleashing the   Innovators\u003c\/i\u003e takes readers inside such storied companies as GE and Wells Fargo,   IBM and Target, Motorola Solutions and Toyota to see what they are learning   from their alliances with entrepreneurs. Stengel also explores how even 20-   and 30-year-old \"startups\" like Amazon, Google, and Facebook can   reinvent themselves--and what managers at legacy companies everywhere can   learn from them. \u003cbr\u003e\u003cbr\u003e Drawing on a specially commissioned global study of over 200   established corporations and startups, conducted by research consultancy   OgilvyRED, Stengel found that companies with successful startup partnerships   are three times more likely to change their culture to be more innovative.  \u003cbr\u003eFilled with indepth stories from the front lines of today’s most forward-looking companies, \u003ci\u003eUnleashing the Innovators\u003c\/i\u003e shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":44214577234175,"sku":"9780451497239","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780451497239_s600x595.jpg?v=1775584412","url":"https:\/\/massivebookshop.com\/products\/9780451497239","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}