{"product_id":"9780425194096","title":"Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets \u0026 licensing.","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eGuide, Gilbert; Gilbert, Jill\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBerkley\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8\/3\/2004\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eToday, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: \u003cbr\u003e\u003cbr\u003e€ Legal landmines every successful entrepreneur must avoid\u003cbr\u003e€ Business practices that can be \u003cbr\u003eprotected-but are often overlooked\u003cbr\u003e€ Protecting your intellectual property on the Internet\u003cbr\u003e€ What are your ideas and the rights to them really worth?\u003cbr\u003e€ Why trade secrets are a powerful and under-utilized protection\u003cbr\u003e€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs \u003cbr\u003e€ How even smart, savvy AOL lost exclusive trademarks, including \"YOU'VE GOT MAIL!\"\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing\u003c\/b\u003e is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a\u003c\/p\u003e","brand":"Berkley","offers":[{"title":"Default Title","offer_id":42955928174847,"sku":"9780425194096","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780425194096_s600x595.jpg?v=1777308496","url":"https:\/\/massivebookshop.com\/products\/9780425194096","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}