{"product_id":"9780358645580","title":"How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eRaz, Guy\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarvest\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/1\/2022\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eA NEW YORK TIMES BESTSELLER  WALL STREET JOURNAL #1 Best-selling Business Book    Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.\u003cbr\u003e\u003cbr\u003eGreat ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).\u003cbr\u003e\u003cbr\u003eAward-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover these amazing true founder stories. In \u003ci\u003eHow I Built This,\u003c\/i\u003e he shares tips for every stage of the entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.\u003cp\u003eThis essential guide for innovators and dreamers shares the playbook for entrepreneurial success:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eInspiring Entrepreneurs:\u003c\/b\u003e Learn from the unexpected paths to success taken by the world’s most innovative founders, including the creators of Allbirds, Headspace, and Stacy’s Pita Chips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStartup Advice:\u003c\/b\u003e Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Hero’s Journey:\u003c\/b\u003e Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-World Case Studies:\u003c\/b\u003e Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harvest","offers":[{"title":"Default Title","offer_id":46801409704191,"sku":"9780358645580","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780358645580_s600x595.jpg?v=1780333004","url":"https:\/\/massivebookshop.com\/products\/9780358645580","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}