{"product_id":"9780262631594","title":"Understanding Media: The Extensions of Man","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMcluhan, Marshall; Lapham, Lewis H.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eThe MIT Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/24\/1994\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMarshall McLuhan’s classic work \u003ci\u003eUnderstanding Media\u003c\/i\u003e was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the \u003ci\u003eWall Street Journal\u003c\/i\u003e when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the media is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media.\u003cbr\u003e\u003cbr\u003eIn this edition’s introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan’s work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan’s theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. \u003cbr\u003e\u003cbr\u003eIn an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":42899590971647,"sku":"9780262631594","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780262631594_s600x595.jpg?v=1775585913","url":"https:\/\/massivebookshop.com\/products\/9780262631594","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}