|Goldberg, Ray A
|Oxford University Press, USA
Changing societal expectations and scientific and medical advances have made the drivers of the food system--the world's food citizens--realize they must take more responsibility for society's nutritional needs, economic development, and the health of the environment. Goldberg argues that the traditionally commodity-oriented, bargaining relationship between segments of the food system has become win-win, collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out.
The food system's greatest growth area is the developing world, where millions of small-scale producers, workers, and impoverished consumers need help to become part of the commercial food system.
In this book, Ray Goldberg interviews the change makers of today's food system: leaders and constructive critics in government, private industry, nonprofits, and academia who provide a panoramic and in-depth look at a revolution in progress.