{"product_id":"9780190262440","title":"Roadshow!: The Fall of Film Musicals in the 1960s","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eKennedy, Matthew\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOxford University Press, USA\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/01\/2015\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003e NEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eFull-page newspaper ads announced the date. Reserved seats went on sale at premium prices. Audience members dressed up and arrived early to peruse the program during the overture that preceded the curtain's rise. And when the show began, it was--a rather disappointing film musical. \u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eRoadshow!\u003c\/em\u003e, film historian Matthew Kennedy tells the fascinating story of the downfall of the big-screen musical in the late 1960s. It is a tale of revolutionary cultural change, business transformation, and artistic missteps, all of which led to the obsolescence of the roadshow, a marketing\u003cbr\u003eextravaganza designed to make a movie opening in a regional city seem like a Broadway premier. Ironically, the Hollywood musical suffered from unexpected success. Facing doom after its bygone heyday, it suddenly broke box-office records with three rapid-fire successes in 1964 and 1965: \u003cem\u003eMary Poppins, \u003c\/em\u003e\u003cbr\u003e\u003cem\u003eMy Fair Lady\u003c\/em\u003e, and \u003cem\u003eThe Sound of Music\u003c\/em\u003e. Studios rushed to catch the wave, but everything went wrong. Kennedy takes readers inside the making of such movies as \u003cem\u003eHello, Dolly!\u003c\/em\u003e and \u003cem\u003eMan of La Mancha\u003c\/em\u003e, showing how corporate management imposed financial pressures that led to poor artistic decisions-for\u003cbr\u003eexample, the casting of established stars regardless of vocal or dancing talent (such as Clint Eastwood in \u003cem\u003ePaint Your Wagon\u003c\/em\u003e). And Kennedy explores the impact of profound social, political, and cultural change. The traditional-sounding \u003cem\u003eCamelot \u003c\/em\u003eand \u003cem\u003eDoctor Dolittle\u003c\/em\u003e were released in the same year as\u003cbr\u003e\u003cem\u003eSergeant Pepper's Lonely Hearts Club Band\u003c\/em\u003e, representing a vast gulf in taste. The artifice of musicals seemed outdated to baby boomers who grew up with the Cuban missile crisis, the Kennedy and Martin Luther King Jr. assassinations, race riots, and the Vietnam War. \u003cp\u003e\u003c\/p\u003eFrom Julie Andrews to Barbra Streisand, from Fred Astaire to Rock Hudson, \u003cem\u003eRoadshow! \u003c\/em\u003eoffers a brilliant, gripping history of film musicals and their changing place in our culture.\u003cbr\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":42224059941119,"sku":"9780190262440","price":30.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/products\/9780190262440-us-300_e37119ab-7fd0-4571-b5b6-d840ba81c77e.jpg?v=1649008032","url":"https:\/\/massivebookshop.com\/products\/9780190262440","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}