{"product_id":"9780143133483","title":"Persuasion: Convincing Others When Facts Don't Seem to Matter","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eCarter, Lee Hartley\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTarcher\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/1\/2020\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003cb\u003eThe secrets to persuading anyone, at work and in life, from a top communication strategist\u003c\/b\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion \u003ci\u003emust happen\u003c\/i\u003e. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.\u003cbr\u003e\u003cbr\u003eSo, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.\u003cbr\u003e\u003cbr\u003eAmong the counterintuitive secrets you'll learn:\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even   \u003ci\u003ethem\u003c\/i\u003e).\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  Logic alone doesn't work. Stories and emotions are what move us most.\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  When communicating in a crisis, our first instinct is almost always wrong.\u003cbr\u003e\u003cbr\u003eFilled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, \u003ci\u003ePersuasion\u003c\/i\u003e will help you hone your message and craft your narrative in order to get heard and get results.","brand":"Tarcher","offers":[{"title":"Default Title","offer_id":43406711357695,"sku":"9780143133483","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780143133483_s600x595.jpg?v=1777307293","url":"https:\/\/massivebookshop.com\/products\/9780143133483","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}