{"product_id":"9780143120070","title":"Proofiness: How You're Being Fooled by the Numbers","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSeife, Charles\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePenguin Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/27\/2011\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo  against quantitative bamboozlement by the media and the government\"  (\u003ci\u003eThe Boston Globe\u003c\/i\u003e)  \u003c\/b\u003e\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling  account of the strangest number known to humankind. Now he shows  readers how the power of skewed metrics-or \"proofiness\"- is being used  to alter perception in both amusing and dangerous ways. Proofiness is  behind such bizarre stories as a mathematical formula for the perfect  butt and sprinters who can run faster than the speed of sound. But  proofiness also has a dark side: bogus mathematical formulas used to  undermine our democracy-subverting our justice system, fixing  elections, and swaying public opinion with lies. By doing the real  math, Seife elegantly and good-humoredly scrutinizes our growing  obsession with metrics while exposing those who misuse them.\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":43380359102719,"sku":"9780143120070","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780143120070_s600x595.jpg?v=1777307437","url":"https:\/\/massivebookshop.com\/products\/9780143120070","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}