{"product_id":"9780063569805","title":"Pay Attention: How the Algorithms and Media Wars Are Suppressing Truth and Rewiring Your Brain","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePakman, David\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarper\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/22\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cb\u003eWith a provocative follow up to his \u003ci\u003eNew York Times\u003c\/i\u003e bestselling\u003ci\u003e The Echo Machine\u003c\/i\u003e, David Pakman offers a dire warning on the cultural and technological forces that are already melting our brains and transforming the pursuit of truth into an almost impossible, even quaint activity.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHas the dystopian future of \u003ci\u003e1984\u003c\/i\u003e and \u003ci\u003eBrave New World\u003c\/i\u003e arrived? As Pakman forewarns in \u003ci\u003ePay Attention\u003c\/i\u003e, we confront a very Orwellian threat of totalitarianism, as technological “advancements” have rendered us not just passive but willing participants in a Huxleyesque world where our humanity becomes swallowed by the Attention Economy. Drawing on his experience fighting in the digital trenches, Pakman illustrates how and why political news and commentary has become more fragmented, extreme, and divisive in a self-fulfilling, self-feeding media environment. His reports from the front line of the media and culture wars are beyond eye-opening, including:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow he rose to prominence by methodical trial and error in an ever-changing media landscape\u003c\/li\u003e\n\u003cli\u003eHow a requirement for controversy means we are already losing the battle for truth\u003c\/li\u003e\n\u003cli\u003eHow audience capture is rewiring our brains\u003c\/li\u003e\n\u003cli\u003eThe dark science behind thumbnails\u003c\/li\u003e\n\u003cli\u003eWhy the Right is built for the Attention Economy\u003c\/li\u003e\n\u003cli\u003eThe myth of media “independence”\u003c\/li\u003e\n\u003cli\u003eHow the user has become the product…and why we no longer even need human creators to mine this product.\u003c\/li\u003e\n\u003cli\u003eThe future is already here—and with AI creep, it’s only accelerating!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSure to speak to his millions of avidly engaged viewers, as well as to readers of such titles as Chris Hayes’\u003ci\u003e The Sirens’ Call\u003c\/i\u003e, Jenny Odell’s\u003ci\u003e How To Do Nothing\u003c\/i\u003e, and Ezra Klein’s \u003ci\u003eWhy We’re Polarized\u003c\/i\u003e, \u003ci\u003ePay Attention\u003c\/i\u003e is a perfectly timed book that will show us how “the machine” works…and what we must do lest we become part of it.\u003c\/p\u003e","brand":"Harper","offers":[{"title":"Default Title","offer_id":48176543891711,"sku":"9780063569805","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780063569805_s600x595.jpg?v=1781973277","url":"https:\/\/massivebookshop.com\/products\/9780063569805","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}