{"product_id":"9780063088863","title":"Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHiggins, Matt\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWilliam Morrow\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/14\/2023\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cstrong\u003e*A \u003cem\u003eWALL STREET JOURNAL\u003c\/em\u003e BESTSELLER!*\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRead the book that has inspired thousands of people around the world to pursue their Plan A\u003cstrong\u003e—\u003c\/strong\u003emaking bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers.\u003c\/p\u003e\u003cp\u003eFeel like you’re always settling for Plan B? Have big goals but something\u003cstrong\u003e—\u003c\/strong\u003eor someone\u003cstrong\u003e—\u003c\/strong\u003eis holding you back? \u003c\/p\u003e\u003cp\u003eThere is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: \u003cstrong\u003eEliminate any thoughts of retreat.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn \u003cem\u003eBurn the Boats\u003c\/em\u003e, you’ll learn:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to break patterns that undermine total commitment (such as imposter syndrome, anxiety, and toxic leadership habits)\u003c\/li\u003e\n\u003cli\u003eHow science proves that a perfectly crafted plan B saps motivation and diminishes successful outcomes \u003c\/li\u003e\n\u003cli\u003eHow to achieve financial independence by leveraging the stream of data you consume in your daily life, known as ‘proprietary insights’\u003c\/li\u003e\n\u003cli\u003eHow to harness the personal power of your pain and shame to turn flaws into your superpower\u003c\/li\u003e\n\u003cli\u003eHow dozens of the people you admire first burned their own boats before becoming household names\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eIn this gripping rags-to-riches instant classic, Matt Higgins provides the blueprint he used to go from a desperate sixteen-year-old high school dropout caring for his sick mother in Queens, New York, to a shark on \u003cem\u003eShark Tank\u003c\/em\u003e. Now a serial entrepreneur with a billion-dollar portfolio of some of America’s most beloved brands, Higgins unpacks the burn-the-boats strategy with raw emotion and radical transparency.\u003c\/p\u003e\u003cp\u003eNow translated into numerous languages worldwide, \u003cem\u003eBurn the Boats\u003c\/em\u003e is the definitive tome on the oldest life hack in history. From Sun Tzu to Tariq ibn Ziyad, the ancient Israelites to Ukrainian President Volodymyr Zelensky—when leaders want to motivate their troops for success, they self-sabotage their own retreat so all energy is directed on a singular objective. They burn their metaphorical boats that sow doubt; it’s win or perish, and their unshakable resolve propels them to victory.\u003c\/p\u003e\u003cp\u003eBut the clarity of crisis decision-making can also be harnessed in our everyday lives. Higgins draws upon extensive research, historical precedent, and dozens of firsthand case studies—from actress-turned-entrepreneur Scarlett Johansson to NFL Coach Rex Ryan—that prove merely contemplating Plan B diminishes the probability of ever achieving Plan A.  \u003c\/p\u003e\u003cp\u003eWritten in the reassuring tone of a mentor and drawing upon Higgins’s experience as a teacher at Harvard Business School, \u003cem\u003eBurn the Boats\u003c\/em\u003e will carry you through any rough seas on the most exciting journey of your life. \u003c\/p\u003e","brand":"William Morrow","offers":[{"title":"Default Title","offer_id":46825206481151,"sku":"9780063088863","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780063088863_s600x595.jpg?v=1780330345","url":"https:\/\/massivebookshop.com\/products\/9780063088863","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}