{"product_id":"9780062883308","title":"Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBrown, Pauline\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarper Business\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11\/26\/2019\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cb\u003eLongtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eIn a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in \u003ci\u003eAesthetic Intelligence\u003c\/i\u003e—or “the other AI,” as Brown refers to it. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAesthetic Intelligence\u003c\/i\u003e can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAesthetic Intelligence\u003c\/i\u003e provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. \u003ci\u003eAesthetic Intelligence\u003c\/i\u003e is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAesthetic Intelligence\u003c\/i\u003e provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBrand Building Strategy:\u003c\/b\u003e Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLuxury Goods Insights:\u003c\/b\u003e Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world’s top luxury companies create long-term value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eActionable Leadership Frameworks:\u003c\/b\u003e Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConsumer Behavior and Delight:\u003c\/b\u003e Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":46825204678911,"sku":"9780062883308","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780062883308_s600x595.jpg?v=1780330245","url":"https:\/\/massivebookshop.com\/products\/9780062883308","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}