{"product_id":"9780062871336","title":"What You Do Is Who You Are: How to Create Your Business Culture","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHorowitz, Ben; Gates, Jr., Henry Louis\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarper Business\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/29\/2019\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cb\u003eBen Horowitz, a leading venture capitalist, modern management expert, and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBen Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In \u003ci\u003eWhat You Do Is Who You Are,\u003c\/i\u003e he turns his attention to a question crucial to every organization: how do you create and sustain the company culture you want?\u003c\/p\u003e\u003cp\u003eTo Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat You Do Is Who You Are\u003c\/i\u003e is an essential business guide that explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.\u003c\/p\u003e\u003cp\u003eHorowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat You Do Is Who You Are\u003c\/i\u003e is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?\u003c\/p\u003e\u003cp\u003eWho you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is \u003ci\u003ewhat you do\u003c\/i\u003e. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat You Do Is Who You Are\u003c\/i\u003e provides a clear framework for building a purposeful and effective organizational culture:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLeadership Case Studies:\u003c\/b\u003e Learn from the surprising successes of historical figures you’d never expect, from Haiti’s Toussaint Louverture to the world-conquering Genghis Khan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eActionable Culture-Building:\u003c\/b\u003e Move beyond wall values and mission statements to implement the daily actions and shocking rules that truly define who you are as an organization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA New Definition of Culture:\u003c\/b\u003e Understand Horowitz’s core thesis that culture is how your company makes decisions when you’re not in the room, and learn precisely how to shape those choices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eModern Management Principles:\u003c\/b\u003e Connect timeless lessons to the challenges faced by today’s top executives, with relevant examples from Netflix, Uber, and other Silicon Valley giants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":46825211068671,"sku":"9780062871336","price":32.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780062871336_s600x595.jpg?v=1780330135","url":"https:\/\/massivebookshop.com\/products\/9780062871336","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}