{"product_id":"9780062018205","title":"Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eAriely, Dan\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarper\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5\/11\/2010\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMass-market Paperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003eThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational\u003c\/p\u003e\u003cp\u003e\"A marvelous book… thought provoking and highly entertaining.\" \u003c\/p\u003e\u003cp\u003e—Jerome Groopman, New York Times bestselling author of How Doctors Think\u003c\/p\u003e\u003cp\u003e\"Ariely not only gives us a great read; he also makes us much wiser.\" \u003c\/p\u003e\u003cp\u003e—George Akerlof, 2001 Nobel Laureate in Economics\u003c\/p\u003e\u003cp\u003e\"Revolutionary.\" \u003c\/p\u003e\u003cp\u003e—New York Times Book Review\u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?\u003c\/p\u003e\u003cp\u003eIn this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.\u003c\/p\u003e\u003cp\u003eThis landmark book in psychology and economics uncovers the hidden forces that shape our decisions:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Power of Price:\u003c\/b\u003e Discover why a 50-cent aspirin can cure a headache that a one-cent aspirin can’t.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBehavioral Economics:\u003c\/b\u003e Learn why we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Cost of Social Norms:\u003c\/b\u003e Understand the surprising reasons we are happy to do things for free but not when we are paid to do them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Problem with Procrastination:\u003c\/b\u003e Explore the struggles with self-control that cause us to consistently overpay, underestimate, and put things off.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harper","offers":[{"title":"Default Title","offer_id":46794553393407,"sku":"9780062018205","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780062018205_s600x595.jpg?v=1779895300","url":"https:\/\/massivebookshop.com\/products\/9780062018205","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}