{"product_id":"9798893319903","title":"The StoryBrand Messaging Canvas Field Guide: The Messaging and Marketing Operating System for Growing Companies","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMiller, Donald\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAuthors Equity\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12\/29\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe Simple, Repeatable Process for Clarifying Your Message and Launching a Messaging Campaign That Works\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message.\u003cbr\u003e \u003cbr\u003e Customers buy after hearing words that make them want to buy. Companies that understand this and run a process to clarify their message beat those who leave it to chance.\u003cbr\u003e \u003cbr\u003e The StoryBrand Messaging Canvas is the first repeatable, proven process for creating a clear message, fast becoming the standard operating procedure for serious organizations. This field guide will teach you to create a Messaging Canvas that clarifies your offer and invites customers to engage. In a single sitting, you'll clarify exactly what to say and capture it on one page, a single source of truth you can hand to anyone who represents your brand.\u003cbr\u003e \u003cbr\u003e Created by Donald Miller and the team at StoryBrand, this guide walks you through the exact process we use with the companies and individuals we coach, plus over 100 real-world examples to inspire your work.\u003cb\u003e It all comes down to 4, 5, 6:\u003c\/b\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003e4 Rules \u003c\/b\u003ethat separate a message that sells from one that gets ignored\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e5 Foundational Soundbites \u003c\/b\u003ethat anchor your campaign\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e6 Tools \u003c\/b\u003ethat launch your message into the market\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e Use the StoryBrand Messaging Canvas in the boardroom, on your next product launch, or to clarify a personal brand. You'll walk away with a clear, repeatable message you or your whole team can remember, repeat, and execute with precision.\u003cbr\u003e \u003cbr\u003e Don't build another campaign without a Messaging Canvas. From now on, the messaging plan comes first.\u003cbr\u003e \u003cbr\u003e \u003cb\u003e\u003ci\u003eA plan you can fit on a page is a plan that actually gets used.\u003c\/i\u003e\u003c\/b\u003e","brand":"Authors Equity","offers":[{"title":"Default Title","offer_id":48842995171583,"sku":"9798893319903","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/massivebookshop.com\/de\/products\/9798893319903","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}