{"product_id":"9798891884380","title":"The Partner Paradox: What High-Performing Lawyers Do Differently","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBernero, Wendy L.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvantage Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1\/5\/2027\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe Partner Paradox: From Brilliant Technician to Strategic Client Partner\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePromotion to partner changes the rules. The work that earned the title is still valuable, but it is no longer the whole job. Technical mastery becomes table stakes. What clients value most is harder to learn on the fly: partners who understand their business, help them see around corners, and make every interaction a good use of their time.\u003cbr\u003e\u003cbr\u003eWendy L. Bernero spent more than thirty years at the highest levels of legal marketing and strategy, including as Chief Marketing Officer at Baker McKenzie, Paul Weiss, and Fried Frank. In \u003ci\u003eThe Partner Paradox\u003c\/i\u003e, she distills that experience into a fast-moving parable about a newly promoted litigation partner with seven business days to figure out what “value” really means to a major client’s CEO and general counsel.\u003cbr\u003e\u003cbr\u003eReaders will discover:\u003cbr\u003e\u003cul\u003e \u003cli\u003eWhy technical excellence is the price of admission, not the whole job\u003c\/li\u003e \u003cli\u003eHow the Diagnose-Deploy-Design method turns client understanding into measurable business value\u003c\/li\u003e \u003cli\u003eHow to lead high-stakes value conversations with CEOs and general counsel\u003c\/li\u003e \u003cli\u003eWhy your marketing and business development colleagues are growth partners, not order-takers\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWritten for emerging partners, practice leaders, and the marketing and business development professionals who support them, \u003ci\u003eThe Partner Paradox\u003c\/i\u003e shows lawyers how to shift from selling technical skills to solving business problems.","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":49030948454655,"sku":"9798891884380","price":21.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/massivebookshop.com\/de\/products\/9798891884380","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}