{"product_id":"9798891881785","title":"Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNovakoski, Michael D.; Dwortz, Robert D.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvantage Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5\/6\/2025\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eWhat makes some companies truly unmistakable? In \u003ci\u003eRight-Brain Justified\u003c\/i\u003e, leadership experts Mike Novakoski and Rob Dwortz reveal it's not just about processes and profits—it's about people. Drawing from neuroscience and decades of organizational transformation experience, they present a revolutionary approach to leadership that bridges the gap between analytical business needs and human connection.\u003cbr\u003e\u003cbr\u003eThe authors introduce their brain science-backed methodology for helping leaders \"toggle right\"—accessing both logical and emotional intelligence to create extraordinary workplaces. Through their manager upskilling platform uMap™ and the Become Unmistakable (BU) approach, they demonstrate how vulnerability, authenticity, and psychological safety unlock human potential and drive measurable business results.\u003cbr\u003e\u003cbr\u003eFilled with compelling case studies from companies across industries, practical frameworks, and actionable insights, this book shows leaders how to:\u003cbr\u003e\u003cul\u003e \u003cli\u003eCreate cultures where employees bring their whole selves to work\u003c\/li\u003e \u003cli\u003eTransform managers into skilled relationship builders\u003c\/li\u003e \u003cli\u003eScale and sustain meaningful connection throughout organizations\u003c\/li\u003e \u003cli\u003eDrive engagement, retention, and bottom-line results through formalized care\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWhether you're leading a startup or an established enterprise, \u003ci\u003eRight-Brain Justified\u003c\/i\u003e provides the blueprint for building an unmistakable company culture that doesn't just survive but thrives through the power of human connection.","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":48326374981887,"sku":"9798891881785","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9798891881785_s600x595.jpg?v=1778166195","url":"https:\/\/massivebookshop.com\/de\/products\/9798891881785","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}