{"product_id":"9798891881761","title":"Beyond the Brand: The Entrepreneur's Guide to Fearless Franchising","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNonnenmacher, Cliff; Guevara, Justin\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvantage Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/14\/2025\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eDon’t Just Buy a Franchise—Build a Future\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eTired of corporate chaos? Curious about becoming your own boss—but overwhelmed by the options? \u003ci\u003eBeyond the Brand\u003c\/i\u003e cuts through the hype and hands you the real blueprint for fearless franchising.\u003cbr\u003e\u003cbr\u003eThis isn’t about chasing brands. It’s about building a business that fits your goals, lifestyle, and future. Cliff Nonnenmacher and Justin Guevara have bought, built, scaled, and turned around franchise operations across industries—and now they’re giving you the truth behind what makes franchisees successful.\u003cbr\u003e\u003cbr\u003eYou’ll discover:\u003cbr\u003e\u003cul\u003e \u003cli\u003ethe six-step process to find, evaluate, and fund the right franchise\u003c\/li\u003e \u003cli\u003ehow to recognize, confront, and reframe fear so it doesn’t sabotage decision-making\u003c\/li\u003e \u003cli\u003einsider tactics to negotiate landlord terms like a pro and protect your downside\u003c\/li\u003e \u003cli\u003ebattle-tested strategies to retain top-performing managers\u003c\/li\u003e \u003cli\u003elegal and financial protections most first-time owners overlook—until it’s too late\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWhether you're looking to escape corporate life, fund retirement, or build a scalable asset, this book delivers the roadmap. Stop gambling on your future. Start franchising with purpose, strategy, and confidence.","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":48326378586367,"sku":"9798891881761","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9798891881761_s600x595.jpg?v=1778166775","url":"https:\/\/massivebookshop.com\/de\/products\/9798891881761","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}