{"product_id":"9798889844327","title":"We Are the Message: Rethinking Visibility, Marketing, and Power in the Digital Age","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eKatz, Tristan\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNorth Atlantic Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/23\/2027\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eAre we building platforms to reinforce the world we live in...or imagine the world we want?\u003cbr\u003e \u003cbr\u003eA frame-changing book about marketing, digital strategy, power, and culture-making: How to disrupt the dominant narratives that equate visibility with value, urgency with relevance, and content with worth\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWe Are the Message\u003c\/i\u003e is a transformative guide that evolves visibility, marketing, and digital presence as conscious acts of cultural influence—not just neutral tools. Tristan Katz moves beyond conventional business advice and overplayed marketing hacks to explore how dominant systems like capitalism, white supremacy, and patriarchy shape what we see, what we value, and whom we reward online.\u003cbr\u003e\u003cbr\u003eInformed by sociopolitical analysis, digital branding expertise, and embodied reflection, Katz invites us to rethink our relationship to power, privilege, and participation in digital culture. Katz shows how social platforms are active environments—not neutral spaces—that reinforce urgency, performance, conformity, and nervous system activation by design. You’ll learn how to:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMove from passive participation to intentional stewardship in digital spaces\u003c\/li\u003e\n\u003cli\u003eUnderstand the role of boundaries, lineage, and collective influence\u003c\/li\u003e\n\u003cli\u003eDo accountability as relational repair—not punishment\u003c\/li\u003e\n\u003cli\u003eDisentangle the myths of meritocracy and neutrality online\u003c\/li\u003e\n\u003cli\u003eStep into sustainable, role-based approaches to social change\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKatz emphasizes that our intentions—in our social presences, branding, and digital marketing—are insufficient: to meet this moment and the needs of our communities, impact, accountability, and relational awareness must steer how we show up. Rather than striving for perfection and growth at all costs, \u003ci\u003eWe Are the Message\u003c\/i\u003e shows how our digital selves can drive social change—often imperfectly, sometimes messily, but always rooted in curiosity and collective care.","brand":"North Atlantic Books","offers":[{"title":"Default Title","offer_id":48752741286143,"sku":"9798889844327","price":21.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/massivebookshop.com\/de\/products\/9798889844327","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}