{"product_id":"9798887506449","title":"Bricks and Clicks: How We Drove Sonic into the Digital Age","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHudson, Clifford; Miller, Craig\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eForbes Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6\/3\/2025\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eBeyond the hype - unlock topline growth and bottom-line efficiencies to accelerate momentum\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBricks and Clicks\u003c\/i\u003e offers a compelling narrative about how industry veterans―Clifford Hudson and Craig Miller―transformed a nostalgic restaurant chain into a 21st-century powerhouse. Drawing on decades of brand-building success with dozens of top-tier companies, Bricks and Clicks provides:\u003cbr\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eDeep insights\u003c\/b\u003e into Hudson and Miller’s leadership journey, including the execution of innovative strategies needed to thrive during ever-changing market conditions.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eBest practices\u003c\/b\u003e for overcoming constraints and liabilities of legacy systems and tech-debt.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eA universal framework\u003c\/b\u003e for adapting your traditional business model for long-term sustainable growth in the digital age.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eA multi-year roadmap\u003c\/b\u003e created in the first 90-days, including ROI milestones.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eA blueprint\u003c\/b\u003e for operationalizing emerging tech as a competitive advantage, including Artificial Intelligence (AI).\u003c\/li\u003e \u003cli\u003e \u003cb\u003eA Masterclass\u003c\/b\u003e in execution and change management for large-scale projects.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eThis isn’t just another business memoir—it’s a \u003cb\u003eplaybook\u003c\/b\u003e for modern leadership, packed with hard-earned lessons and actionable insights. Perfect for executives, business leaders, and entrepreneurs, this book offers actionable lessons on navigating change, building resilient enterprises, and harnessing technology, data, and AI to unlock new opportunities in the digital economy.","brand":"Forbes Books","offers":[{"title":"Default Title","offer_id":48326357614847,"sku":"9798887506449","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9798887506449_s600x595.jpg?v=1777308894","url":"https:\/\/massivebookshop.com\/de\/products\/9798887506449","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}