{"product_id":"9789079967407","title":"Bridging Code and Capital: Translating engineering decisions into numbers driving leadership decisions","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eCreten, Andreas\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLannoo Publishers\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/16\/2027\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eTranslates engineering reality into the financial vocabulary of CFOs, boards, and investors for the first time, instead of siding with either camp.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe real competitive advantage? Tech and leadership speaking the same language. Engineers talk about velocity and technical debt. Executives talk about burn rate and runway. Boards talk about capital efficiency. Three languages, three parallel universes and between them, the best decisions get lost. \u003cb\u003e\u003ci\u003eBridging Code and Capital\u003c\/i\u003e\u003c\/b\u003e is a translation guide: it makes the hidden economic impact of bugs, bad hires, technical debt, and building the wrong product measurable, not to run the company on numbers, but to finally get everyone speaking the same language.","brand":"Lannoo Publishers","offers":[{"title":"Default Title","offer_id":49030948258047,"sku":"9789079967407","price":45.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/massivebookshop.com\/de\/products\/9789079967407","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}