{"product_id":"9788416883578","title":"Lecciones de liderazgo creativo. Lecciones aprendidas como CEO de Walt Disney Company por 15 años \/ The Ride of a Lifetime","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eIger, Robert A.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eConecta\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\/21\/2020\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eEl CEO   de Disney comparte las ideas y los valores que le han permitido transformar   una empresa mágica. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Robert Iger, CEO de The Walt Disney Company, comparte en este libro la   visión que le ha permitido reinventar una de las empresas más populares del   mundo e inspirar a las personas que dentro de ésta permiten hacer realidad la   magia y los sueños de niños y adultos. Iger se incorporó a Disney en un   momento difícil. Los cambios tecnológicos acelerados y la competencia más   intensa que nunca habían  minado la   moral de la empresa. «Sabía que nada ganaríamos discutiendo sobre el pasado»,   escribe Iger. \u003cbr\u003e\u003cbr\u003e «Lo único que importaba era el futuro, y tenía una idea clara de la   dirección que debía tomar Disney». \u003cbr\u003e\u003cbr\u003e Su visión tenía tres pilares: 1) Crear contenido de mayor  calidad. 2) Abrazar y adoptar la tecnología   en lugar de luchar contra ella. y 3) Convertir a Disney en una marca más   fuerte en los  mercados   internacionales. Doce años después, Disney es la mayor y la más respetada   compañía de medios del mundo, y cuenta entre sus empresas con Pixar, marvel,   Lucasfilm y 21st Century Fox. y su valor es casi cinco veces mayor que cuando   Iger, reconocido como uno de los CEO más innovadores y exitosos de nuestro   tiempo, se hizo cargo de ella.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e#1 NEW   YORK TIMES BESTSELLER • A grand vision defined: The CEO of Disney, one of   Time’s most influential people of 2019, shares the ideas and values he   embraced to reinvent one of the most beloved companies in the world and   inspire the people who bring the magic to life.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Robert Iger became CEO of The Walt Disney Company in 2005, during a   difficult time. Competition was more intense than ever and technology was   changing faster than at any time in the company’s history. His vision came   down to three clear ideas: Recommit to the concept that quality matters,   embrace technology instead of fighting it, and think bigger—think global—and   turn Disney into a stronger brand in international markets.\u003cbr\u003e\u003cbr\u003e Fourteen years later, Disney is the largest, most respected media company   in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among   its properties. Its value is nearly five times what it was when Iger took   over, and he is recognized as one of the most innovative and successful CEOs   of our era.\u003cbr\u003e\u003cbr\u003e In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned   while running Disney and leading its 200,000 employees, and he explores the   principles that are necessary for true leadership, including:\u003cbr\u003e\u003cbr\u003e • Optimism. Even in the face of difficulty, an optimistic leader will find   the path toward the best possible outcome and focus on that, rather than give   in to pessimism and blaming.\u003cbr\u003e • Courage. Leaders have to be willing to take risks and place big bets.   Fear of failure destroys creativity.\u003cbr\u003e • Decisiveness. All decisions, no matter how difficult, can be made on a   timely basis. Indecisiveness is both wasteful and destructive to   morale.\u003cbr\u003e • Fairness. Treat people decently, with empathy, and be accessible to   them.\u003cbr\u003e\u003cbr\u003e This book is about the relentless curiosity that has driven Iger for   forty-five years, since the day he started as the lowliest studio grunt at   ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars   approach that has become the bedrock of every project and partnership Iger   pursues, from a deep friendship with Steve Jobs in his final years to an   abiding love of the Star Wars mythology.\u003cbr\u003e  \u003cbr\u003e “The ideas in this book strike me as universal” Iger writes. “Not just to   the aspiring CEOs of the world, but to anyone wanting to feel less fearful,   more confidently themselves, as they navigate their professional and even   personal lives.”","brand":"Conecta","offers":[{"title":"Default Title","offer_id":44216526995711,"sku":"9788416883578","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9788416883578_s600x595.jpg?v=1777308846","url":"https:\/\/massivebookshop.com\/de\/products\/9788416883578","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}