{"product_id":"9781950863679","title":"F The Funnel: A New Way To Engage Customers \u0026 Grow Revenue","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePedowitz, Jeff\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eForbes Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5\/25\/2021\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eMARKETING TEAMS ARE THE CREATIVE HEARTS OF ORGANIZATIONS. \u003cbr\u003e We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don’t get the respect—or the budgets—we deserve. \u003cbr\u003e Where is the love? \u003cbr\u003e The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients. \u003cbr\u003e We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle—the Loop—which focuses on building relationships of trust rather than closing sales in a one-off way.","brand":"Forbes Books","offers":[{"title":"Default Title","offer_id":48326310330623,"sku":"9781950863679","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781950863679_s600x595.jpg?v=1778166521","url":"https:\/\/massivebookshop.com\/de\/products\/9781950863679","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}