{"product_id":"9781946633798","title":"More Than A Number: The Power Of Empathy And Philanthropy In Driving Ad Agency Performance","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMitzen, Ed\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eForbes Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/10\/2020\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eTHE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY \u003cbr\u003e Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around? \u003cbr\u003e Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don’t get the job done? \u003cbr\u003e Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone. \u003cbr\u003e In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.","brand":"Forbes Books","offers":[{"title":"Default Title","offer_id":48326380552447,"sku":"9781946633798","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781946633798_s600x595.jpg?v=1777308672","url":"https:\/\/massivebookshop.com\/de\/products\/9781946633798","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}