{"product_id":"9781934287231","title":"The Toyota Leaders: An Executive Guide","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSato, Masaaki\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eVertical\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12\/16\/2008\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eSix decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. \u003ci\u003eThe Toyota Leaders: An Executive Guide \u003c\/i\u003etells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. \u003cbr\u003e\u003cbr\u003e- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. \u003cbr\u003e\u003cbr\u003e- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. \u003cbr\u003e\u003cbr\u003e- Discover why Toyota thinks giving back to Japan and the world is a smart idea. \u003cbr\u003e\u003cbr\u003e- Learn how a national healthcare system is a good thing for business. \u003cbr\u003e\u003cbr\u003eThis is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.","brand":"Vertical","offers":[{"title":"Default Title","offer_id":44219319746815,"sku":"9781934287231","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781934287231_s600x595.jpg?v=1782150579","url":"https:\/\/massivebookshop.com\/de\/products\/9781934287231","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}