{"product_id":"9781913141455","title":"Adventures in the Wine Trade: Diary of a Vintner's Scholar","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHowkins, Ben\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAcademie du Vin Library Ltd\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/1\/2024\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ci\u003e\"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. \"\u003c\/i\u003e - Neil Beckett, Editor, World of Fine Wine\u003cbr\u003e \u003cbr\u003eThe memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.\u003cbr\u003e \u003cbr\u003ePlumbing the depths: - Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.\u003cbr\u003e \u003cbr\u003e- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.\u003cbr\u003e \u003cbr\u003e- Serious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.","brand":"Academie du Vin Library Ltd","offers":[{"title":"Default Title","offer_id":47883586306303,"sku":"9781913141455","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_1df4c060-3520-4a04-a154-1795361c5d6e.jpg?v=1765909037","url":"https:\/\/massivebookshop.com\/de\/products\/9781913141455","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}