{"product_id":"9781837231911","title":"Building a Business Development Culture and Strategy: A Management Guide for Law Firm Leadership","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eFarone, Deborah B. ; Campbell, JeanMarie; Henson, Julie; Gardner, Heidi K; Diaferia, Jamie; Longstreth, Andrew; Lilley, Trish; Schoenberg, Allan; Wagner, Renate; Branson, Renee; Leonard, Jennifer; Rodriguez Kuniyoshi, Monica; Grayson, Jessica; Abbott, Ida; Corcoran, Tim; Rubenstein, Jaron\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGlobe Law and Business\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8\/25\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eWhat does it take to develop and sustain a culture that values marketing, business development, and client care as shared responsibilities across the firm? Drawing on decades of experience advising law firm leaders, chief marketing officers, and partners, \u003ci\u003eBuilding a Business Development Culture and Strategy\u003c\/i\u003e provides senior management and practice leaders with actionable strategies for integrating business development into their organization's fabric.\u003cbr\u003e \u003cbr\u003eThrough practical frameworks, candid interviews with firm chairs and CMOs, and real-world examples, the book shows how to empower professionals at every level to contribute to the firm's brand and growth. Not only does it demystify how a strong marketing culture is built – from leadership vision and governance to talent development, systems, and incentives – it helps readers understand how to do this in the context of complex, partnership-based environments.\u003cbr\u003e \u003cbr\u003eNow more than ever, firms are recognizing that isolated efforts, such as one-off trainings, CRM implementations, or inspirational retreats, won't transform behaviors. What's needed is a holistic approach driven from the top. This book fills that gap by offering managing partners, COOs, CMOs, and practice leaders a blueprint for building marketing cultures that align with firm strategy, reward collaboration, and sustain client loyalty.","brand":"Globe Law and Business","offers":[{"title":"Default Title","offer_id":48249666044159,"sku":"9781837231911","price":240.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781837231911_s600x595.jpg?v=1779980134","url":"https:\/\/massivebookshop.com\/de\/products\/9781837231911","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}