{"product_id":"9781668099797","title":"Fear is a Liar: Stop Overthinking and Launch Your Dream Business","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBuhrdorf, Ross\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimon Element \/ Simon Acumen\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/16\/2027\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eFrom the founder of ZenBusiness, a guide to the counterintuitive truths about entrepreneurship that will help you overcome your fears and launch your business, and the TRUTH framework you need to succeed.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy do so many people resist fulfilling their dreams? Nearly half of American workers have a side hustle that could become a thriving business, and yet, fears about entrepreneurship—too much time, money, risk—keep them from taking the leap. But the reality is, these fears are actually lies holding you back, and all of them are demonstrably false.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eFear Is a Liar\u003c\/i\u003e exposes the myths around entrepreneurship for what they really are—lies that prevent you from fulfilling your greatest dreams—and offers a TRUTH framework for getting your business idea off the ground. Based on a series of groundbreaking studies with thousands of current and aspiring entrepreneurs (known collectively as the Entrepreneur Empowerment Project), ZenBusiness founder and serial entrepreneur Ross Buhrdorf uncovers the five big lies—the Expertise Lie, the All-or-Nothing Lie, the It’s-Too-Late Lie, the Disruption Lie, the Overwork Lie—and teaches you:\u003cbr\u003e \u003cbr\u003e -How to fund a business with $5,000 in the bank.\u003cbr\u003e -How to harness a “rock bottom” point-of-view so you can lead with honesty, not fear, when making business decisions.\u003cbr\u003e -Why the real risk is \u003ci\u003enot \u003c\/i\u003elaunching a business—and why you’ll always be more stressed working for others than working for yourself.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eFear Is a Liar\u003c\/i\u003e goes deep on practical strategies that successful entrepreneurs leverage to overcome their initial fears and get their business off the ground, without working around the clock, going deep into debt, or sacrificing their sanity. The \u003ci\u003etruth\u003c\/i\u003e is that entrepreneurship will likely make you wealthier, healthier, and more fulfilled, and that journey starts here.","brand":"Simon Element \/ Simon Acumen","offers":[{"title":"Default Title","offer_id":48700903620863,"sku":"9781668099797","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781668099797_s600x595.png?v=1781632028","url":"https:\/\/massivebookshop.com\/de\/products\/9781668099797","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}