{"product_id":"9781642256857","title":"The Affiliate Hypothesis: Universal Link Monetization to Save the Open Web","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSchaaf, Brook\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvantage Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11\/10\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eTurn Every Commercial Link into Revenue\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDespite processing billions in transactions, affiliate marketing remains misunderstood and underutilized. Many advertisers leave money on the table by ignoring this performance-based channel, while content creators miss opportunities to monetize the value they generate.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Affiliate Hypothesis: Universal Link Monetization to Save the Open Web\u003c\/i\u003e presents a bold vision: the Affiliate Hypothesis argues that every commercially relevant link should generate fair compensation for the creator who shared it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInside, you will discover\u003c\/b\u003e:\u003cbr\u003e\u003cul\u003e \u003cli\u003eHow affiliate marketing compares to walled gardens and programmatic advertising\u003c\/li\u003e \u003cli\u003eWhy traditional media buyers overlook this channel\u003c\/li\u003e \u003cli\u003eHow to evaluate platforms, networks, and affiliate types\u003c\/li\u003e \u003cli\u003eWhat separates high-performing programs from mediocre ones\u003c\/li\u003e \u003cli\u003eHow AI and zero-click search will reshape digital marketing.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWritten by an industry pioneer with experience spanning Zappos, Shoes.com, Edmunds.com, the Performance Marketing Association, the agency Schaaf-PartnerCentric, and FMTC, this book provides the knowledge advertisers, agencies, and creators need to capture the full value of their commercial content.","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":48688226763007,"sku":"9781642256857","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781642256857_s600x595.jpg?v=1781545234","url":"https:\/\/massivebookshop.com\/de\/products\/9781642256857","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}